BOOK IT!® Program
The Pizza Hut US BOOK IT! reading incentive program is a key part of Pizza Hut’s Deliver Hope movement. To date, more than 14 million students have participated in the BOOK IT! program.
Inspired by the roots of it’s Book It! Program, the Pizza Hut U.S. Restaurant Support Center (RSC) focused its local giving efforts around literacy and reading causes in the Dallas, Texas area. In June 2015, the brand raised over $40,000 for local literacy support organizations Reading Partners and Mi Escuelita.
In December 2015, the Book It! team donated a library of books to a local school for homeless children. Additionally, the RSC hosted several drives for books and school supplies, wrapping the year up with an angel tree designated to literacy and reading needs for local community partners. Employees at the RSC were also offered to participate in an annual give back day, where they could take a day from work and sign up to volunteer at a local organization.
Pizza Hut South Africa engages in multiple activities within their communities, including volunteering to clean up and renovate the Akani School, creating care packs for abused women and families, and providing meals to a local school that was devastated by a fire. Additionally, Pizza Hut collects customer donations in their restaurants and online to benefit local literacy issues and promote reading in their communities.
Pizza Hut U.K. shows their support for local U.K. charity, BBC Children in Need, by offering a very special deal for one week to benefit the charity. This effort, combined with other fundraising events throughout the year both at the Pizza Hut headquarters and in restaurants all over the country, resulted in a pledge of £75,000 last year to BBC Children in Need from the Pizza Hut U.K. Delivery team.
Pizza Hut Delivery supports BBC Children in Need’s vision that every child in the U.K. have a childhood that is safe, happy and secure, and that they be given the opportunity to reach their full potential. By providing grants to projects and organizations both small and large, BBC Children in Need locally supports all areas of the U.K. to empower disadvantaged children and make a difference in their life.
Asia Franchise Business Unit
The Pizza Hut Asia team showed support last year for a local orphanage with an exceptional program serving children who have survived unspeakable trauma and hardship. Most children living at the orphanage are homeless who have either been abandoned by their parents or had run away from abusive homes. The team from Pizza Hut provided lunch to the group at the newest Pizza Hut restaurant in Ulaanbator. The restaurant team planned an afternoon full of activities, with games, singing, and contests for the children.
Pizza Hut Russia has established strong community outreach relationships with local orphanages. Volunteerism is engrained deep in the roots of our Russia team, where all levels of employees participate in organized volunteer visit days to the orphanages. Volunteerism is so important to Russia that as a part of the hiring process, prospective team members are asked about their interest in being involved in the local community.