In the U.S., Kids Meals are not a major focus for our brands and represent less than two percent of our business. Everywhere that we offer Kids Meals, we continue to look for ways to offer more choice, more transparency and more nutritional improvement to our youngest customers.
In the U.S., KFC continues to make improvements to Kids Meals and explore opportunities for improving the product offerings and nutritional makeup of these meals. KFC now has a variety of Kids Meal options, including meals under 300 calories. For example, a meal with a Kentucky Grilled Chicken® drumstick, green beans, GoGo squeeZ™ applesauce and a Capri Sun Roarin’ Water, for only 210 calories.
KFC Australia is a founding member of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children and has been engaged since its inception in 2009. The initiative provides a common framework for quick service restaurants and requires that members only publish or broadcast food and beverages that represent a healthier choice (as determined by a set nutrition criteria) to children 14 years of age and over.
KFC Australia has also voluntarily made additional commitments toward responsible marketing practices. In 2008, the team decided to no longer advertise children’s meals in the media or target advertising campaigns directly at children. They were the first quick-service restaurant to remove toys from children’s meals–a decision that was made to reduce ‘pester power’ employed with toys and to support parents in their efforts to make informed dietary choices for their children.
In February 2013, KFC Australia launched a brand new Grilled Chicken Mini Wrap Kids Meal. This new meal is considered a better choice for children because it has been developed to meet a set of strict nutrition criteria for children 4-8 years of age. These criteria were developed by a team of Accredited Practicing Dietitians in consultation with national guidelines and authorities on children’s nutrition.
KFC Africa removed toys from their kids’ meals.
Taco Bell discontinued kid’s meals and toys at its U.S. restaurants in January 2014, becoming the first national quick service restaurant chain to do so with nationwide implementation.