We need to enroll our partners in the effort to drive true and lasting change, as well as citizens' organizations, academia and specialists who deal with the potential negative impacts of an unbalanced diet. Listening to our partners continues to be a very important part as we evolve our nutrition strategy. Highlighted below are some key partnerships.
- Pizza Hut U.S. is a member of The Whole Grains Council, which helps consumers find whole grain foods and understand their health benefits; helps manufacturers and restaurants create delicious whole grain foods; and helps the media write accurate, compelling stories about whole grains. Pizza Hut’s whole grain crust for school lunch is endorsed by The Whole Grains Council.
- Pizza Hut has partnered with Udi’s, the No. 1 gluten-free brand in North America, and the Gluten Intolerance Group (GIG), the pioneer non-profit organization providing gluten-free programs and processes, to bring to market gluten-free cheese and pepperoni pizzas prepared using strict back-of-house procedures certified by GIG. See www.pizzahut.com/glutenfree for more information.
- At Taco Bell, it’s important that when they make changes to their menu – whether it’s a new innovative taco or removing artificial ingredients – that they engage the right stakeholders. Over the past four years, they’ve identified and engaged with core influencers to share their plans and hear their feedback. They connect with influencers regularly and have established partnerships to ensure the credibility of their food. For example, Taco Bell has partnered with the American Vegetarian Association (AVA) to become the first quick service restaurant to offer AVA certified vegetarian food items, featuring 13 AVA certified-menu items and 38 certified vegetarian and vegan ingredients. Customers can customize their vegetarian and vegan ingredients to create certified vegetarian meal options beyond just side dishes.
- We are an active participant in the International Food Information Council (IFIC), and serve on its Board of Directors. IFIC is deeply involved in all levels of policy and legislative activity. Our presence brings an industry perspective to the decision-making process. It also gives us access to information that helps us formulate company-specific and coalition-oriented strategies that are based on consumer and scientific research.
- Our nutritionists are members of the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), the world’s largest organization of food and nutrition professionals. The Academy is committed to improving the nation’s health and advancing the profession of dietetics through research, education and advocacy. Membership in the Academy provides our nutritionists with networking and relationship building opportunities, education on relevant topics including nutrition, physical activity, metabolism, and obesity and an opportunity to be a part of the conversation in improving the nation’s health.
- We have had an active partnership with Dairy Management, Inc.™ (DMI) since 2012. With dedicated resources including nutrition experts and onsite dairy scientists, DMI works directly with Taco Bell and Pizza Hut to create new and innovative products using dairy to delight customers. DMI is funded by America’s nearly 49,000 dairy farmers, as well as dairy importers.
- We are a Patron Member of the School Nutrition Association. The Patron Program allows Yum! Brands to increase interaction with school foodservice and child nutrition professionals.
- We are also Community Partner with ChooseMyPlate.gov where we committed to promoting the U.S. Dietary Guidelines by posting a link to ChooseMyPlate.gov on our brochures, posters and websites.
- Taco Bell has also been working on building internal ambassadors sharing what they call their “Food for All” journey and milestones with franchisees and employees via training modules, new hire modules and internal communications.
- KFC Thailand also continues promoting a balanced and active lifestyle among young boys ages 12-15 by supporting KFC Seven Shoot, the greatest 7-player youth football league in Thailand, offering children in every school and every community the opportunity to demonstrate their football playing abilities. The goal of this program is to encourage children to spend their spare time exercising and show their football talent.
- Since 2013, KFC Germany has had an active membership in Germany’s biggest multi-stakeholder platform for obesity prevention for children and young adults. In Germany more than 100 members of “PEB”, the Platform Diet and Physical Activity, work towards preventing overweight and obesity in children and young people. The Platform unites social forces from very diverse fields e.g. Government on federal, state or local level, Health, Education, Science, Industry, Civil Society and Public Sector, Sports and Consumer Protection. All have the mutual concern of promoting healthy lifestyles for children and young people. The members make use of their specific possibilities, resources and structures to implement the jointly established objectives, field of action and concrete measures.
- In May 2014, KFC Germany was elected as an active board member of “PEB,” an alliance to support balanced diet and exercise to support healthy lifestyles, in the fields of communication and public relations with public affairs, along with PR experts of PEB members from the areas of education, industry, sports, health, science, consumer protection, governmental organization and the public sector.
- For KFC United Kingdom and Ireland, they are proud to be part of the Red Tractor farm assured scheme, an independent mark of quality that guarantees the chicken they source from every country meets the high standards for food safety and hygiene, animal welfare and the environment. Furthermore all their U.K. suppliers implement welfare enrichment in their barns, thereby exceeding the requirements of Red Tractor. KFC U.K. and Ireland promotes the fact that 100 percent of their Original Recipe Chicken on the Bone is Red Tractor certified and comes from over 500 U.K. farms by using the Red Tractor logo on their buckets.
- KFC United Kingdom and Ireland was a committed supporter of the Government’s strategy to tackle obesity through the Responsibility Deal. As part of this they rolled out calorie information on their menu boards and in line with new EU requirements they also show energy information (KJ) for whole meals, not just individual items. The Responsibility Deal is being replaced by a new obesity strategy and once again they will be a positive partner.