Our customers rely on us to provide transparent, truthful information about our menu options to help them make informed choices. We recognize our responsibility to educate our customers. We also recognize that many of them strive to enjoy an active, balanced lifestyle. We appreciate the importance of combining a sensible diet with daily activity and a little fun.
In most of our markets around the world, we provide nutrition information via brand websites and other customer-facing communications to inform our customers about their choices. Brand websites list ingredients for each permanent menu item. Each brand’s website also includes nutritional values of food items, and potential food allergens and sensitivities. Nutrition brochures are available to customers in restaurants with menu options that fit into a balanced diet.
As we move ahead, we are committed to working with our international franchisees to provide this information in all of our restaurants worldwide and on all of our online assets.
As part of a broader Health and Wellness effort across the United States, Yum! Brands made a decision not to advertise its products on television programs specifically aimed at children under 12 years old. We also encourage markets outside the U.S. not to do so.
Additionally, we worked with the U.S. Congress to enact uniform national menu board guidelines for prepared food sales, providing a consistent way to educate the public about the nutritional value of the foods they eat. This mandate was included in the U.S.’s Affordable Healthcare Act. The U.S. Food and Drug Administration has finalized regulations to implement this mandate and requires companies to comply with the regulations upon final guidance.
At KFC Australia, they are committed to being open and transparent in how they cook their food, providing customers with the opportunity to make informed decisions on behalf of themselves and their family. They have been proactive in their approach to kilojoule labeling for some time, making it easier for customers to be aware of the nutritional content in their meal.
- Since 2002, they have provided allergen information on in-store brochures
- Since 2008, they have provided detailed nutrition and allergen information on in-store brochures and on their website
- Since 2012, they were one of the first quick service restaurant systems in Australia to introduce menu board labeling in all their stores nationally, despite this not being required by law in every state
- Since 2013, they introduced a nutrition calculator on their website, for their customers to easily understand the nutritional value of their food
Our KFC South Africa market updated their website in June 2013 to provide the nutritional information that customers need to make informed decisions. Nutritionals are also available on request in the restaurant.
For KFC United Kingdom and Ireland, providing clear useful information remains a central element of their nutritional strategy. The BBC documentary opened up their kitchens and allowed customers to see, behind the scenes, about where their food comes from and how they prepare it. Ongoing, they continue to provide simple and clear information on their new look website and in restaurants on their menu panels that show calorie and energy content. They launched a new twitter page last year and this is proving to be a useful channel to answer questions honestly and rapidly and to point customers to more detailed information on their website.
KFC Germany offers three tools to provide customers with nutrition information to make informed decisions. Nutrition brochures are displayed in all restaurants and provide an overview of calories, nutritional data, additives and allergens as well as a QR code to link to the KFC online nutrient calculator. The calculator enables consumers to calculate all menu options concerning nutrients and to get information on allergens and additives. On all tray liners, information on nutrients, allergens and additives are available. Besides the main nutrient categories (fat, carbohydrate, protein, energy) additional information on saturated fatty acids, sugar and salt is now included.
In 2013, KFC Thailand established in-store nutrition information, i.e. counter stands, brochures and a QR code to access the KFC Nutrition website.
KFC in India proactively discloses the nutritional values of food on its website. In addition, KFC offers leaflets in store which contain information on nutrition.
In addition to bringing more balanced choices to the menu, Pizza Hut U.S. made nutrition, allergen, and ingredient information easier for customers to access in 2015. Available via web and mobile platform, Pizza Hut now offers three nutrition tools that allow consumers to obtain specific nutrition, ingredient and allergen information for all menu items, including customized pizzas. To use Pizza Hut’s new digital tools go to www.pizzahut.com/nutrition.
In 2013, Pizza Hut Australia was the only pizza chain to partner with the government on formulating QSR guidelines. They also have kilojoule (KJ) information on menu panels nationwide. Full nutritional information for their Traditional large pizzas is available online. KJ information for medium and family pizzas is available online. Allergen information is available in store on request and online.
Pizza Hut India proactively discloses the nutritional values of food on its website. Pizza Hut India also deployed a QR code on the menu to inform customers.
Most of the franchisees in Pizza Hut Europe communicate full nutritional information on their websites.
At Taco Bell, transparency with customers is extremely important to them. They were one of the first quick service restaurants to voluntarily post their ingredient statements, nutrition and allergen information online in 2015. Taco Bell provides detailed nutrition information that is accessible 24/7 through their website and mobile app. They partnered with a regulatory consultant in 2005 to implement consistent and standardized ingredients statements, making it even easier for customers to understand what’s in their food. Taco Bell also added a nutrition calculator to the website – a simple, readily available tool that allows its customers to nutritionally customize their favorite order and stay informed and conscious about their food choices.
The China KFC Health and Nutrition Foundation was founded with the Chinese Red Cross Foundation (CRCF) in 2007 by KFC. It is dedicated to helping improve the dining habits of urban residents in China. The foundation is mainly used to support scientific research, as well as promotional and educational programs in three areas: dining and food, nutrition and health, and urban residents. Regular seminars on dining, food and balanced diet are also sponsored by the Foundation.
Over the eight years since the establishment of the Foundation, a total of over 170 project applications have been received, 46 projects have been selected by the experts and Executive Committee, and more than 14 million yuan have been distributed to support the selected projects. The research is shared on the Yum! Restaurants China website.
On December 1, 2015, the eighth academic seminar of the China KFC Health and Nutrition Foundation was held in Guangzhou, where experts, scholars and company representatives discussed the topic of moderate eating and how it relates to health and nutrition.